Our Mission

About Us

Sober Success is more than a store—it's a movement.

Born from the belief that recovery principles can inspire lasting personal and professional transformation, our shop exists to help people wear their values with pride. Whether you’re in recovery, adjacent to it, or simply believe in living a life of purpose, you’re part of our community.

At Sober Success, every item we design carries meaning. Our apparel and accessories are intentionally created to reflect values like integrity, accountability, service, and transformation—core principles that shape who we are and how we live. This isn’t just about what you wear—it’s about what you stand for.

We started this shop as the first step in a bigger mission: to bridge the worlds of recovery and entrepreneurship. With each purchase, you're supporting a greater vision—one that includes coaching, automation, business services, and tools to help individuals and organizations thrive with purpose.

You don’t have to be in recovery to walk this path with us. You just have to believe in growth, community, and the power of second chances.


Meet the Founder: Yuri Debrekht

Born in Chicago in 1992 to Russian-Ukrainian immigrant parents, Yuri grew up working in a small family business—a front-row seat to the grit and sacrifice behind the American dream. But the path wasn’t linear. Years of struggling with addiction and periods of homelessness ultimately led him to embrace the principles of recovery through Alcoholics Anonymous, where everything changed.

Through that transformation, Yuri returned to school and earned multiple degrees in Computer Science from the University of California, Irvine, eventually working with top-tier tech companies like Google. Yet even amidst high achievement, he felt a deeper calling: to serve others by fusing the values of recovery with the power of business innovation.

In 2025, Yuri founded Sober Success—a company created to inspire, equip, and empower others through ethical leadership, community-building, and purpose-driven products and services.


Our Mission Timeline

  • Early 2025Sober Success is founded with a vision to unite recovery principles and modern entrepreneurship.

  • Spring 2025Sober Success Shop launches as the public-facing foundation of the brand, offering apparel and accessories that reflect transformation, integrity, and purpose.

  • Summer 2025Brand storytelling and influencer partnerships begin, expanding the movement and deepening community engagement.

  • Fall 2025Sober Success business services begin rollout, including recovery-inspired coaching, automation tools, and purpose-first consulting.

  • 2026 and beyondGrowth into a full-service ecosystem that supports entrepreneurs, leaders, and teams through recovery-aligned business strategy, scalable tech, and holistic transformation.


Thank you for being here.
Your support fuels the future of Sober Success—and every step forward matters.

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Noice shirt

Shirt came on time, and fits well, I’m glad to have a nice sobriety shirt that doesn’t say hope dealer on it. The long sleeve is good for the weather in California too since it gets quite a bit cooler at night and I can roll up my sleeves in the day if it gets a bit warm.

Everyday Backpack That Shouts Recovery Pride!

I’ve been using this backpack every single day, and I love how it helps me show off my commitment to sobriety. It’s got plenty of room for all my daily essentials—laptop, water bottle, whatever I need to take on the go—and still looks stylish. The best part is how it quietly celebrates a life in recovery, serving as a reminder of the strength it takes to stay on this journey. If you’re looking for a bag that’s both practical and meaningful, this one’s a total winner!

A Meaningful Gift for Someone in Recovery

I recently gave this crossbody bag to a loved one who’s on a recovery journey, and she couldn’t be happier with it! It’s just the right size for her essentials, and the design is both durable and practical. Beyond its everyday use, she loves that it represents a reminder of her commitment to sobriety—something she can carry with her wherever she goes. It’s been so rewarding to see her light up each time she wears it, knowing it’s more than just a bag—it’s a subtle boost of hope and pride in how far she’s come.

Embracing sobriety in style!

I got these for my fiance recently and she loves them. She's been wearing these leggings almost daily—seriously, they’re that comfy! But the best part? She says they keep her grounded in her sober journey. Every time she slips them on, it’s a little reminder that life in sobriety is something to celebrate.

Super Comfortable and Full of Recovery Pride!

I’ve been living in this tee ever since I got it. The fit is just right—not too snug, not too loose—and the fabric feels really good against my skin. Plus, I love that wearing it reminds me to stand tall and be proud of my recovery journey. Whether I’m out running errands or hanging out with friends, I’m always happy to represent some positive vibes and share a bit of my story through this shirt. Highly recommend if you want something comfy and meaningful!

My New Favorite Go-To Shirt!

I’m totally impressed with how soft and comfortable this long-sleeve is! The material feels amazing against my skin, and I love that it’s perfect to wear on its own or layer under a jacket when it’s colder out. This has easily become my everyday essential for all kinds of occasions. Now I can show off my sobriety in style!

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